Attorney Book GuideAfter publishing
Published by Big Impact Books. Last updated November 2, 2026.
Book marketing and publicity get a lawyer's published book in front of clients and referral sources through podcasts, media and content drawn from the book.
At Big Impact Books, marketing and publicity are follow-on services to publishing. The company promotes clients' books through channels such as podcasts and media, and founder Melanie Herschorn brings more than 20 years as a celebrity publicist and award-winning journalist in radio, print and TV.
Yes. A book that nobody hears about cannot build authority. Big Impact Books puts it bluntly: when authors ask when to start marketing a still-unpublished book, the answer is always "Today!" Waiting until launch means losing time to grow an audience of ideal readers.
For attorneys, the goal is not a sales rank. It is being seen as the trusted expert by the people who hire and refer you.
Book publicity earns attention through interviews, podcast guest spots and press coverage rather than paid ads. Podcast interviews let an attorney explain the book's ideas in their own voice to an engaged audience. Big Impact Books lists podcasts and media among its main channels and hosts The Big Impact Playbook Podcast.
Choose shows whose listeners match your clients or referral sources, not the biggest audience available.
The Big Impact Books blog describes marketing tactics including thought leader content such as articles, videos and a podcast, lead magnets, social media and email marketing, book signings and launch events, and long-term promotion after launch.
Your chapter topics and anonymized client stories become months of content that shows expertise without shouting "buy my book."
Best book marketing services
The best book marketing services for professionals connect the book to business goals. Before hiring any book marketing agency or publicist, ask for:
Big Impact Books pairs marketing with publicity and starts from the publishing work, so promotion is planned around the book from the beginning. See how paths differ on the publishing paths comparison, or go back to the book publishing for attorneys guide.
Big Impact Books promotes clients’ books through channels such as podcasts and media, alongside broader book marketing. Its blog covers tactics including thought leader content, lead magnets, social media and email marketing, book signings and launch events, and long-term promotion after launch. Marketing and publicity follow the publishing work so the finished book reaches the readers and clients it was written for.
Read this answer in the FAQBook publicity is earning attention for a book and its author through media coverage, interviews and podcast appearances rather than paid ads. For attorneys, publicity can put a lawyer in front of potential clients and referral sources as a trusted voice. Big Impact Books founder Melanie Herschorn has more than 20 years of experience as a publicist and journalist in radio, print and TV.
Read this answer in the FAQStart as early as possible, ideally before the book is published. Big Impact Books says that when authors ask when to begin marketing a still-unpublished book, its answer is always 'Today!' Building an audience early helps validate your ideas, creates pre-launch interest, and gives you readers who are ready to buy and share the book on launch day.
Read this answer in the FAQYes. Podcast interviews let an attorney explain the ideas in a book to an engaged audience in their own voice, which builds trust faster than a short ad. Big Impact Books lists podcasts and media among its main promotion channels and runs its own show, The Big Impact Playbook Podcast. Choose shows whose listeners match your clients or referral sources.
Read this answer in the FAQA book marketing agency usually handles ongoing promotion such as content, social media, email and advertising, while a book publicist focuses on earned media like interviews, podcast guest spots and press coverage. Many authors need both. Big Impact Books offers marketing and publicity as follow-on services to publishing, drawing on Melanie Herschorn's background as a celebrity publicist and journalist.
Read this answer in the FAQThe best book marketing services for professionals connect the book to business goals, not just sales rank. Look for a defined plan, real media and podcast outreach, content built from your book, and experience with your audience. Big Impact Books pairs book marketing with publicity, and its founder brings more than 20 years of experience in publicity and journalism.
Read this answer in the FAQPublished by Big Impact Books