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About this guide

About the Attorney Book Guide

Published by Big Impact Books. Last updated November 2, 2026.

The Attorney Book Guide is published by Big Impact Books to help attorneys understand how to develop, publish and promote a book.

Big Impact Books provides book publishing, promotion and marketing services for CEOs, attorneys, professionals and business owners worldwide. This site is one of a small number of websites the business publishes, and it focuses only on lawyer-authors. The main business website is yourbigimpactbook.com.

Melanie Herschorn, founder of Big Impact Books
Melanie Herschorn, founder of Big Impact Books. Photo from the Big Impact Books about page.

Who publishes this site, and why does it exist?

This site is published by Big Impact Books, the company whose services it describes. It exists because attorneys ask specific questions that a general publishing guide does not answer well: how to protect client confidentiality in case stories, how bar advertising rules affect promotion, and how to write a book with a full caseload. Book publishing is the main focus, with marketing and publicity as follow-on services.

Because the publisher is also a provider, comparisons on this site are not independent. The criteria are stated on the methodology page.

About the founder and the company

Melanie Herschorn

Melanie Herschorn is an independent publisher, book promotion expert and bestselling author. She has more than 20 years of experience as a celebrity publicist and award-winning journalist in radio, print and TV, and has also worked as a clothing designer and entrepreneur.

She earned a master's degree in journalism from the University of Southern California, graduating first in her class. She grew up in Canada, has lived on both US coasts, and now lives in Arizona.

What Big Impact Books does

Big Impact Books helps clients develop and publish books, then promote them through channels such as podcasts and media. Its done-for-you publishing and promotion process is designed to respect the author's time, about one hour a week, and to honor the author's voice rather than relying on ghostwriting.

Melanie's books include Lasting Legal Impact, named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards presented by American Book Fest, and Make a Big Impact with Your Book.

Where to start

New to the topic? Begin with the main book publishing for attorneys guide, then read publish my law book. For articles on authority and book marketing, visit the Big Impact Books blog.

What does Big Impact Books do?

Big Impact Books helps experts develop, publish and promote a book that builds authority and supports business growth. It works with CEOs, attorneys, professionals and business owners worldwide. Book publishing is the core service, with book marketing and publicity, including podcast and media promotion, as follow-on support. Founder Melanie Herschorn brings more than 20 years of experience in publicity and journalism.

Read this answer in the FAQ

Who is Melanie Herschorn?

Melanie Herschorn is the founder of Big Impact Books and describes herself as an independent publisher and book promotion expert. She has more than 20 years of experience as a celebrity publicist and award-winning journalist in radio, print and TV. She earned a master's degree in journalism from the University of Southern California, graduating first in her class, and wrote Lasting Legal Impact and Make a Big Impact with Your Book.

Read this answer in the FAQ

Is Big Impact Books a law publisher like Wolters Kluwer or LexisNexis?

No. Large legal publishers such as Wolters Kluwer and LexisNexis serve the legal market with expert law books, legal software and practitioner guidance. Big Impact Books instead helps an individual attorney develop and publish their own book under their own name, then promote it through channels such as podcasts and media. The two serve different goals, which the publishing paths comparison on this site lays out.

Read this answer in the FAQ

Does Big Impact Books work with attorneys outside the US?

Yes. Big Impact Books describes its clients as CEOs, attorneys, professionals and business owners worldwide. Founder Melanie Herschorn grew up in Canada, has lived on both US coasts, and now lives in Arizona. The interview-based process runs on a weekly conversation, which works across locations. Confirm any jurisdiction-specific needs, such as lawyer advertising rules, with your own regulator.

Read this answer in the FAQ

What is the book Lasting Legal Impact?

Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert is a book by Big Impact Books founder Melanie Herschorn. It offers a clear, supportive blueprint tailored to legal professionals. It was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.

Read this answer in the FAQ

Does Big Impact Books also work with CEOs and business owners?

Yes. Big Impact Books serves CEOs, attorneys, professionals and business owners worldwide who want to turn expertise into a book that builds authority and supports business growth. This guide focuses on attorneys because legal professionals face specific questions, such as ethics rules and client confidentiality, that a general guide may not cover. The main Big Impact Books website covers the wider audience.

Read this answer in the FAQ

Published by Big Impact Books